RRFC Project Inspire

Friday July 30th 2021

What is Project Inspire? 

Project Inspire was launched in February 2021 with the following aims:  To capture and articulate what the ‘Rovers Family’ stands for – its vision, its values and behaviours, and how these could be promoted as a ‘brand’ as part of a wider exercise to improve the Club’s overall performance. The Project was managed from design to delivery by two of our committed and enthusiastic volunteers, Martin Christie and Bill Gilby, ably assisted by Steven Lawther – Well Done and Thank You Guys!

How was information collected?

Information and comments were collected from a wide range of members of the ‘Rovers Family’:  the players, former players, backroom staff, office employees, the Board, volunteers, fans, the Community Foundation Trustees, Community Foundation employees, community users, Stark’s Park Properties employees, sponsors etc.   Information was collected via virtual meetings; presentations to the RRFC Board, the RRCF Board, the Raith Forum, non-playing staff, and volunteers; establishing a Reference Group representing the key stakeholders as a key sounding board in piloting and testing drafts of the survey questionnaire etc; and engaging with the Raith Rovers’ social media team, ensuring maximum exposure was given to the launch of the survey questionnaire.

The survey attracted a high response rate:  836 responses, with 800 of these associated with Raith Rovers (including 775 fans/volunteers); the remainder from Stark’s Park Properties and Raith Rovers Community Foundation. Thank you to everyone who responded!

What were the results?

The majority of respondents showed solid support for Respect, Teamwork, Integrity, with less support for Commitment and Attitude.

  • Around 50% of respondents suggested that the Raith Rovers’ Family should adopt other values, which suggests strong consideration should be given to these views. The emerging themes were:  Community, Inclusion and Honesty.  Ambition was also suggested, and it is recommended that Ambition be considered as an alternative value to Attitude.
  • During project fieldwork with stakeholder groups, the value words being considered suggested the acronym RAITH could be used to frame the values. There is an obvious danger in taking that approach as it would be inappropriate for values to be chosen simply to fit the RAITH acronym.  It is fundamental to the integrity of the survey that the adopted values draw on respondents’ views.
  • Nevertheless there may be a route towards the RAITH acronym being adopted, whilst capturing all the values that came through strongly from the survey.
    • Respect and Teamwork stay the same.
    • Attitude becomes Ambition to remove problems with the word ‘Attitude’ and to reflect aspiration/ be the best we can be.
    • We replace Commitment with Inclusion which captures the community club/diversity/compassion aspect.
    • Integrity is renamed Honesty.
  • The emerging 5 values, along with descriptive behaviours, could then take the following shape set out in the graph above.

What are the next steps?

We hope that all members of the Raith community will not only discuss and identify with the five Values. It is important that everyone lives and breathes these values and reflects them in their behaviour towards colleagues at Raith Rovers and others beyond the Club. They have the potential to strengthen relationships as we move forward to develop a real understanding of what it means to be a Community Club. We will keep everyone up to date with developments.

For the details of the Survey findings please click the following link-  Click Here to Read Full Survey Report

Please email projectinspireraithrovers.net  if you have any questions or comments.

Thank you again for your support.

John Sim & Bill Clark
Joint Project Sponsors